CanAm Letter

***email 3-sent 10.28.2019***

Good Afternoon Everyone!

We are oly a day away to the CAN AM Beer festival! Lets just say we are all pretty excited about it and hope you are to!

I wanted to update everyone on all details for the 2019 event:

US BREWERIES: If you have not sent over your invoice, please send over your invoice to me made out the Buffalo Niagara Brewers Association..  Attached is the SOP that is required on your invoice. If we don’t have a list of the two beers  you are pouring send them  to myself, Paul and Willard so we can update the website.

Brewery Guest Tickets – Will Call : If you are a registered CanAm brewery pouring at the event this yearall guests that you have invited using your 20 tickets must be registered by entering their first and last names here http://canadianamericanbeerfestival.com/brewery-guest-will-call/  If your brewery is not registered to pour at the fest, and you are getting this email, your name is added for one brewery ticket at Will Call.

Brewery Staff members that are pouring at the event : Email Kaitlyn (kaitlyn@redlinebrewhouse.comand CC Paul from Railway City ( pcorriveau@railwaycitybrewing.com) the names of each staff member ( first and last names ) that will be pouring at your table the evening of the event.  

Linens, one table(per brewery) are provided and LOTS of ice!  Feel free to bring give away’s, stand up banners or any thing to jazz up your serving area. We ask that all breweries are set up and ready to pour by 5:45pm. Tear down 10pm. Everything must be removed the evening of.

Delivery of beer: all US breweries beer has been shipped over (one load via import and  one load via diplomatic import).  All other load in/load out details are on the website here http://canadianamericanbeerfestival.com/about/brewer-vendor-load-in-guide/ . A site map was sent in the last email correspondence.

Ontario we need your help with Jockey boxes!!!  If you have any jockey boxes( with gas tanks)  that you are able to bring to the event for any US breweries to pour on that would be a great help as we are short for the US beers to pour on. If you are able to help, send an email to myself, Paul and Willard with the number of jockey boxes/taps you are able to help provide.  Thanks to anyone in advance that is able to help us out! Much appreciated.

We will have food on site to purchase for all guests attending. An ATM will be on site.

As everyone is aware this year there will be no ticket redemption for any extra tokens purchased. All tokens can be purchased extra on site for $2.00 per token for guests.

Each guest that is attending that will be using a brewery ticket will receive: a glass, 2 sample tokens. Each guest that has purchased a ticket outside of a brewery giving a ticket will receive a glass, 6 sample tokens.  A glass, wrist band, 2 samples for each guest that comes in from brewery tickets  

Sign up on our website at: https://canadianamericanbeerfestival.com/  for our mailing list to stay in the loop about any future or upcoming events.  

Check out ALL vendor details if you have any other questions on our website.

Looking forward to seeing everyone. My cell is below, feel free to call or text me anytime today.

Contact Info

–Kaitlyn Krawczuk  cell:705.718.5659  kaitlyn@redlinebrewhouse.com

–Paul Corriveau cell:519.709.9753 pcorriveau@railwaycitybrewing.com

–Willard Brooks cell:510.612.8951 wbrooks@gmail.com

Happy Beer Drinking!!!!!!!!!!!

Kaitlyn Krawczuk

Redline Brewhouse

Sales Manager

order desk/cell: 7057185659

Need a Redline logo, Click here: Media kit: redlinebrewhouse.com/media-kit

***email 2 -sent 9.28.2019***

Hello Everyone,

I am super stoked that the CanAm is finally coming together. It’s been a fuck ton of work. But I love it. The US-Canadian Border @ Niagara Falls is a global tourist destination that attracts millions and millions of visitors every year. From Monday October 28th to October 30th the Ontario fucking Craft Brewers Conference is taking place on this very same border …….. Folks, this thing is Canada’s largest craft brewing conference and tradeshow and features some cool ass shit, not the least of which is Vinnie and Natalie Cilurzo as the keynote speakers on 10.29 — I have been several times to the OCBC, and it’s a blast!!! AND on October 29th the first ever CanAm fest will take place. With the support of the OCB and the proximity to the US this lays the foundation for what could grow into a very large annual tourist event on both sides of the border that would be a boon to everyone in Buffalo Niagara. That means YOU! So lets go Buffalo!!! (#GoBills)

THIS COMING WEEK is the big week when you drop off your two sixtels with Resurgence by this coming Thursday October 3rd and no later than Friday October 4th. This email spells out all that needs doing in order to move things along. I have also updated the longer form email that I sent before which has all of the details and which you should read again here (I spent hours writing it and will update it as things change, so please read it carefully).

CANAM FESTIVAL REGISTRATION
The CanAm Registration fee of $200 (CAD) is payable via Eventbrite. Please follow these instructions:

  • https://www.eventbrite.com/e/canadian-american-beer-festival-tickets-72893958793
  • Click on “Tickets”
  • Click on “Enter promo code” enter “CanAmBrewers2019” and click “Apply”
  • Select “1” for “CanAmBrewer” ticket and “0” for “General Admission” and “Checkout”
  • Fill in Payment Info and Process Payment
  • Each registration includes twenty $10 “Brewer Guest” tickets that you can give away or sell
  • Brewer Will Call — fill out this form once you know your guest list –> http://canadianamericanbeerfestival.com/brewery-guest-will-call/
  • All additional details which you should read again are here in my long form email which I have posted to the web for reference
  • The LCBO does not give a crap about TTB and SLA labels – they are not required for festival export – so you can send whatever you want, (just don’t send any homebrew)

OCBC CONFERENCE REGISTRATION
In order to attend the Ontario Craft Brewers Conference you will need to pay via their Pheedloop site https://pheedloop.com/ocbc19/site/register/ I highly recommend that you register now to get the best price. It is worth every penny. Next year you will be able to get much lower pricing if you take advantage of the early bird pricing. Reach out to our man in charge of the whole thing if you have any questions — Paul Corriveau at email at pcorriveau@railwaycitybrewing.com

HOTEL INFORMATION
The OCBC has arranged for hotel packages — https://pheedloop.com/ocbc19/site/HOTELS/.

BEER DROP OFF
Delivery Date of the US Beer to Resurgence: Delivery between September 30th and October 3rd. Please do not miss this deadline. Resurgence has graciously agreed to consolidate the US beer for the US beers to be imported at their warehouse in Buffalo for unified delivery by breweries and pickup by our importer Premier Brands. The BNBA has a special permit from the SLA to enable Resurgence to warehouse the beer and to consolidate the invoice for our importer (Premier Brands in conjunction with the LCBO). If you have any questions, please direct them first to Dan Robinison.

  • Deliver Beer to: Resurgence Brewery, Loading Dock, 55 Chicago St, Buffalo, NY 14204
  • Resurgence Contact: Jeff Ware at jeffware@resurgencebrewing.com
  • Questions: Dan Robinson at dan@nybeerproject.com -&- Jason Crossett Jason@nybeerproject.com
  • Dan is the MAN — if you have any questions about getting registered or getting your beer to Resurgence, ask DAN

COOPERAGE
We changed our policy on one way kegs. Stainless steel kegs are ok. CanAm staff will consolidate the empties after the fest for pick-up/return day of. We ask that US breweries transport empty kegs in their own vehicles back across the border. We believe this is sanctioned by the border. We are in communication with the US Customs and Border Protection and will have this fully verified prior to festival day by US Customs and Border Protection. If we find out otherwise we will have to pay a shipper to transport the kegs. In the meantime, you can forgo the one way keg requirement. Stay tuned.

FULL DETAILS
This current email is meant to be a summary of what you need to do now. I have also updated the longer form email that I sent before which has all of the details and which you should read again here — really, you need to sit down, grab a beer, relax and soak in the details. There are alot of them. Fortunately, most of them are taken care of already for you by the CanAm team. I am so stoked to see you all there. I feel that we may just be making beer festival history. All of the bad shit is behind us. Come and bask in the rainbow and unicorn glow of this 99% asshole free industry — this is going to be epic folks. Get ready!

#GoBills!!!!!

Willard Brooks. BNBA CanAm Co-Chair (the guy with the big mouth)
Paul Corriveau, OCB CanAm Co-Chair (CA Brewery Outreach Contact and OCBC Chair)
Kaitlyn Krawczuk, OCB CanAm Co-Chair (CA Brewery Outreach Contact)
Dan Robinson, BNBA CanAm Co-Chair (US Brewery Outreach Contact, 2020 CanAm Willard Body Double, lol)
Jason Crosset, BNBA CanAm Co-Chair (US Brewery Outreach Contact)
Nick Bohadanowycz, BNBA CanAm Co-Chair (and a CPA!!!)
Tim Herzog, BNBA CanAm Co-Chair (and our fearless leader)
Peter Chiodo, OCB CanAm Co-Chair (and our chief shit stirrer)
Grahm Spence, OCB CanAm Co-Chair (and the only sober level headed one among us)

***updated 9.28.2019***

Hey All,

We are super stoked and looking forward to building the largest international collaboration event in the history of beer: the Canadian-American Beer Festival!!!! And this is being done in the largest craft beer conference in Canada – the Ontario Craft Brewers Conference, or OCBC.

Folks, this event is different than most Ontario & NYS beer festivals —  it is not only about “exposure” or just making bank. The Can-Am is truly about celebrating the community of craft beer, embarking upon a craft beer pilgrimage to Niagara Falls, ON and supporting international friendships in the spirit of our “99% asshole free” industry.  Please read the following info as it summarizes (in one email) the pertinent details for the breweries who have signed up that this event is really just around the corner.

You will be paid $CAD 200.00 (Canadian Dollars) for the beer you provide to the event – two sixtels per brewery.  This means that we expect to pour a minimum of 80 sixtels. As for the collaboration concept, it is still a huge part of the CanAm, but we are deferring collabs to 2020 and featuring flagships-only for the 2019 CanAm and doing a draft pick for the 2020 CanAm at the OCBC this year on October 29 at 4pm followed by the CanAm Beer Fest from 6PM – 10PM.   This way of doing things makes the event this year much simpler and gives the collab partners a chance to easily meet up face-to-face at the OCBC and have a whole year to plan & brew for the unveiling of the collabs at the 2020 CanAm. The OCBC will be in Niagara Falls this year and next year and possibly a third year (and maybe beyond).

We think this gives us a really good runway to get the CanAm its wings.  We are about this.

Below you will find an exhaustive list of details about the fest.  If there is anything missing that you have a question about, please email Paul Corriveau of the OCBC and Willard Brooks of the BNBA.   We are happy to help & here to serve.

Here goes:

The Event Skinny

  • Canadian American Beer Festival (aka CanAm)
  • Opening Night Event at the OCB Conference
  • CanAm Collaboration Draft – Tuesday, October 29 (4- 5pm)
  • CanAm Festival – Tuesday, October 29 (6 – 10pm)
  • OCBC Address:  Scotiabank Convention Centre, 6815 Stanley Ave, Niagara Falls, ON L2G 3Y9, Canada
  • CanAm Website:  CanadianAmericanBeerFestival.com
  • OCBC Website: http://www.ontariocraftbrewers.com/conference/
  • Attendees to the festival must be at least 19 years of age in Ontario to enter the festival.
  • Each OCBC attendee will receive one entry ticket valued at $10 w/a tasting glass and 2 tickets.
  • The General Public may purchase an entry ticket for $20 with 6 tickets at the CanAm website and via Eventbrite  https://www.eventbrite.com/e/canadian-american-beer-festival-tickets-72893958793
  • Additional 3oz samples cost $2 each.
  • All participating BNBA Brewers may purchase OCB Conference Tickets at OCB Member Rate.
  • All participating BNBA Brewers receive free entry to the OCB Conference Vendor Show.
  • The OCBC will provide the venue (Ballroom) and allow Can-Am participants and attendees entry into the Scotiabank Convention Centre to attend the event.

Festival Currency

All currency used for the festival is in CAD – Canadian Dollars.

Proceeds/Partnership

Proceeds from this event will be shared with the OCBC @ 40%, Buffalo/Niagara Brewers Association @ 40%, CAN-AM joint budget @ 20%.  The CanAm 20% funds will be used for CanAm 2020 and beyond as working capital.

CanAm 2019 & 2020  – Collaboration Draft

We are driving towards having the CanAm take place the first night of the OCBC in Niagara Falls in 2019 and 2020.  For 2019, there will be no collaborations.  For 2019, two flagship sixtels from each of the 20 participating US breweries will be imported and paired with two flagship sixtels from each of the 20 ON breweries.  A collaboration draft pick will take place on October 29 at the OCBC that will create collaboration pairings for the 2020 CanAm. This will make for good networking and will build excitement for 2020.  The longer runway of a year to make the beer for 2020 will enable more creative collaborations, less stress, more fun and a platform for long term success. This will take place before the doors open to the CanAm Festival on October 29 at 4:00PM.  (Note: in US beer-speak, a sixtel is ⅙ of a keg, which translates to a 20L keg).

Brewery Package – Due By End of September

$200 participation/entry fee will give the brewery the following benefits:

  • 20 – $10 admission tickets that include a CanAm glass, plus 2 sample tickets (Additional beer tickets are available at $2 per ticket with a max of 12 – each sample is 3oz.)
    • The brewery can decide to give out the tickets or sell them to their customers to offset their entry. Once you know the names of the 20 people you will give your tickets to, please fill in the CanAm Will Call Form.   See “Industry Tickets” below for details.
    • Breweries can promote the sale of additional $10 tickets in advance to help drive people to the event – each brewery will receive an Eventbrite promo code for their brewery that can be used to purchase additional $10 brewery tickets directly at Eventbrite. Details will be emailed on purchase of your CanAm Package.  See “Industry Tickets” below for details.
  • The CanAm will purchase two sixtels of their featured beer for a value of $100 each ($200 CAD total). More beer may be purchased if required due to ticket sales
  • Brewery will be identified as a participant on the CanAm website and will be able to use the CanAm logo in their social media efforts recognizing their participation.
  • Brewery will receive two passes to the CanAm to staff their booth.
  • Brewery will receive the OCB member rate to purchase OCBC registration (see pheedloop.com/ocbc19 – email questions to pcorriveau@railwaycitybrewing.com).
  • All breweries and staff will receive free entry to the vendor show day of (see pheedloop.com/ocbc19 – email questions to pcorriveau@railwaycitybrewing.com).

CanAm Festival Registration Procedure

  • To purchase a CanAm booth to pour beer at the CanAm, a registration fee of $200 (CAD) is payable here via Eventbrite —  https://www.eventbrite.com/e/canadian-american-beer-festival-tickets-72893958793
  • Click on “Tickets”
  • Click on “Enter promo code” enter “CanAmBrewers2019” and click “Apply”
  • Select “1” for “CanAmBrewer” ticket and “0” for “General Admission” and “Checkout”
  • Fill in Payment Info, Credit Card and Process Payment
  • All Payments are in CAD (Canadian Dollars)

The Booth

Brewers/owners/servers will be required to staff their own booths. Each brewery will receive two (2) admission passes for servers/representatives. Servers will not be required to buy CanAm tickets as they are working the event (servers must be 19 years of age). Each brewery will be provided an 8-foot table, ice, keg bins, and a tablecloth.  Please bring banners, coasters, tap handles, logo’d skirt and promo stuff to decorate your booth with you. Plan on bringing your own jockey box – let us know if you need help.

Marketing

The main marketing for the CanAm this year derives from the inclusion of the CanAm in the OCBC and the fact that the OCBC undertakes a large promotional effort for the conference which the CanAm is now part of.  In addition, the Buffalo Niagara Brewers Association and the OCB will engage in a social media campaign for the CanAm by posting about the event in all channels. There will also be posters. Please help out by promoting the event on your social media channels. The BNBA works with E3 Communications for PR; the OCB works with Policy Concepts. There will be an article going out in Brewers Journal which reaches all Canadian industry members.  The OCB websites will have pages with information about the CanAm, which will also be mentioned in the OCBC messaging. In Buffalo, there may be a press conference close to the festival date around some legislative help received for the event. The press kit will be available here at: http://canadianamericanbeerfestival.com/about/press-kit/.

Hotel Info

The OCBC has arranged for hotel packages —  https://pheedloop.com/ocbc19/site/HOTELS/.

Industry Tickets
These tickets are available to OCBC Registrants, 20 Brewery Guests, and addtional guests buying through Brewery Access Code:

  • The Industry Ticket is valued at $10 and includes a commemorative tasting glass, entry to the event, and two drink tickets. Additional drink tickets are $2 each. Each drink sample is 3oz.
  • The OCBC will include a $10 Industry Ticket as part of the OCBC registration package for all single-day and two-day OCBC attendees as well as for all Trade Show participating vendors.
  • Trade-Show-Only registrants do not receive a complimentary Industry Ticket. They must purchase a General Admission ticket (see General Admission Tickets below).
  • 20 Industry tickets are given to each CanAm Booth holder CanAm Booth Holder and they will be available at Will Call.  CanAm booth holders please fill this form with the name of your 20 guests:  http://canadianamericanbeerfestival.com/brewery-guest-will-call/
  • Additional Industry Tickets can be purchased by CanAm booth holders at the fest Eventbrite page; an Access Code will be emailed to each booth holder after payment is received that enables the purchase of additional tickets.

General Admission Tickets — Non-OCBC Registrants

  • General Admission to the CanAm is $20 and includes a commemorative tasting glass, entry to the event, and six drink tickets.  Additional drink tickets are $2 each.  Each drink sample is 3oz.
  • General Admission Tickets will be sold through the OCBC Pheedloop website from both the OCBC website and the CanAm website.
  • GA Ticketlink on OCBC Pheedloop https://pheedloop.com/ocbc19/site/register/ (link will be updated with ticket info soon).

Beer & Sampling

Each Brewery is responsible for the following:

  • 1 x one sixtel One-way Keg of Canada/USA -Beer 1
  • 1 x one sixtel One-way Keg of Canada/USA – Beer  2

Cooperage –> We changed our policy on one way kegs.  Stainless steel kegs are ok.  CanAm staff will consolidate the empties after the fest for pick-up/return day of.  We ask that US breweries transport empty kegs in their own vehicles back across the border.  We believe this is sanctioned by the border.  We are in communication with the US Customs and Border Protection and will have this fully verified prior to festival day by US Customs and Border Protection.   If we find out otherwise we will have to pay a shipper to transport the kegs.  In the meantime, you can forgo the one way keg requirement.  Stay tuned.

2019 Beer Information – Due September 23rd 2019.  We need details on the beers you will pour at the festival to include the following for each beer:

  1. Name of the Beer
  2. Beer Style
  3. ABV
  4. Beer Description

Email this info directly to wbrooks@gmail.com  & pcorriveau@railwaycitybrewing.com with the subject line “CAN AM BEER 2019”

Delivery Date of the US Beer to Resurgence: Delivery between September 3oth and October 3rd. Please do not miss this deadline.

Resurgence has graciously agreed to consolidate the US beer for the US beers to be imported at their warehouse in Buffalo for unified delivery by breweries and pickup by our importer Premier Brands.  The BNBA has a special permit from the SLA to enable Resurgence to warehouse the beer and to consolidate the invoice for our importer (Premier Brands in conjunction with the LCBO):

Canadian Export for US Brewers

We have engaged the services of the Canadian beer importer Premier Brands for import.  The process of export involves the Buffalo Niagara Brewers Association working with the NYS State Liquor Authority to define the Resurgence Brewery at 55 Chicago St, Buffalo, NY 14204 as the consolidation brewery in NYS where US brewers will drop their beer.  Premier Brands will file a Freight rate request with LCBO. The LCBO will set the cost per keg to import. Premier Brands will help the BNBA build a quote sheet for the consolidation brewery (Resurgence) to put on their letterhead.  The LCBO will order product from the brewery and will pick up at the brewery and deliver to the Premier Brands warehouse. The LCBO will price the kegs for and then release kegs for Premier Brands to deliver to the OCBC (CanAm). Premier Brands will need the Special Occasion Permit #.     Premier Brands will deliver the kegs to Niagara Falls to the festival location (Scotia Bank Centre). Payment will need to be made by OCB to Premier Brands upon delivery. For export to Canada there are no special US or Canadian label requirements.

Update: As of 9.29.19 this process is all in order and on track, Premier Brands has been an awesome and very supportive CanAm partner — cheers to Premier Brands!

Border Crossing – US-Canada

No visa or electronic travel authorization (eTA) needed to drive to Canada for business visits if you are a US citizen. A passport or enhanced driver’s license is adequate.  However, some additional paperwork is advisable to participate as a US brewery In a Canadian festival. This paperwork is in the form of a letter from the Canada Border Services Agency (CBSA) stating that US breweries participating in the CanAm are invited by the OCB for business purposes that do not involve work.  This letter presented at the border allows brewery staff attending the OCBC/CanAm to cross the border for business travel sanctioned by the CBSA as invited by the OCBC as guests for a trade show. For 2020 collaborations a letter from the collaborating host brewery will be required to travel for the Collab. That is not needed for 2019.  The CanAm steering committee will send a separate email on this topic & provide all needed documentation and a letter template you will use to create a letter to present at the border.  Stay tuned. 

Border Crossing – Canada-US

No special visa is required for Canadians for temporary business travel to the US.  A passport or enhanced driver’s license is adequate. For travel to a trade show where you are staffing a booth or for doing collaborations in 2020 a letter from the US trade show (CanAm in this case) or the host brewery is needed.  This does not apply for 2019 as there is not a US trade show and there are no collaborations this year, but it will become relevant in 2020.  The CanAm steering committee will send a separate email on this topic.

Questions

If you are in Ontario and have a question, feel free to contact Paul Corriveau on his cell at (519) 709-9753, or email at pcorriveau@railwaycitybrewing.com . If you are in the States and have a question, feel free to contact Willard Brooks on his cell at (510).612.8951 or email at wbrooks@gmail.com

We are looking forward to having a great time at the event  … and making good choices. Let’s represent, people.

Cheers!

Willard Brooks, Buffalo Niagara Brewers Association

Paul Corriveau, Railway City Brewing and OCBC Committee Chair